What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON. It is the recommended format by Google for adding structured data to web pages, enabling rich results in search listings.

What are the benefits of schema markup?

Schema markup helps search engines understand your content better. It can enable rich snippets in Google results — such as star ratings, FAQ accordions, event dates, and product prices — which increase visibility and click-through rates.

Which schema types are most important?

The most commonly used schema types include Article, Product, FAQ, LocalBusiness, Organization, and Event. The best type depends on your content — use Article for blog posts, Product for e-commerce, and LocalBusiness for physical stores.

Where do I place JSON-LD in my HTML?

JSON-LD should be placed inside a tag, typically in the section of your HTML page. Google can also read it from the , but the head is the standard location.

How do I test my structured data?

Use Google's Rich Results Test (search.google.com/test/rich-results) or the Schema Markup Validator (validator.schema.org) to test your JSON-LD. These tools will show you any errors and preview how your rich results will appear.

Is my data processed on a server?

No. All JSON-LD generation happens entirely in your browser. No data is sent to any external server — your information stays completely private.

Schema / JSON-LD Generator

Generate valid structured data markup for Google rich results. Supports Article, Product, FAQ, LocalBusiness, Organization, and Event schemas.

Generated JSON-LD

Paste inside <script type="application/ld+json"> in your HTML head.

{
  "@context": "https://schema.org",
  "@type": "Article"
}

Schema Type

Article Fields

Headline

Author

Date Published

Image URL

Publisher

Description

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Everything you need to know

What Is Schema Markup?

Schema markup, also known as structured data, is a standardized vocabulary (defined at schema.org) that helps search engines understand the content and context of your web pages. When properly implemented using JSON-LD format, schema markup enables Google and other search engines to display rich results — enhanced search listings with additional visual elements like star ratings, prices, FAQ accordions, event times, and more. These rich results significantly improve your click-through rate and visibility in search results.

Supported Schema Types

Article: Blog posts, news articles, and editorial content. Enables headline, author, and publish date in search results.
Product: E-commerce products with price, availability, and review information for shopping rich results.
FAQ: Frequently asked questions that can appear as expandable accordions directly in Google search results.
LocalBusiness: Physical businesses with address, phone, and operating hours for local search and Google Maps.
Organization: Company information including logo, social profiles, and contact details for knowledge panels.
Event: Events with dates, locations, and ticketing information displayed in Google's event listings.

How to Use This Generator

Select a schema type, fill in the relevant fields, and the tool generates valid JSON-LD code in real time. Copy the generated code and paste it inside a <script type="application/ld+json"> tag in your HTML page's <head>. Test the result with Google's Rich Results Test to ensure everything validates correctly.

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Optimize your page metadata with the Meta Tag Generator, preview your search listing with the SERP Preview, or generate an XML sitemap with the Sitemap Generator.

Schema / JSON-LD Generator

Generated JSON-LD

Schema Type

Article Fields

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