UTM Link Builder
Create UTM-tagged URLs to track marketing campaigns in Google Analytics. Quick presets for Google Ads, social media, and email.
Generated URL
Campaign URL
UTM Parameters
Quick presets:
Referrer (e.g. google, facebook, email)
Marketing medium (e.g. cpc, social, email)
Product, promo code, or slogan
Paid keywords
Differentiate ads/links
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Everything you need to know
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags appended to URLs that let analytics tools like Google Analytics track exactly where your traffic originates. They're essential for measuring the effectiveness of marketing campaigns across different channels.
The Five UTM Parameters
- utm_source — Identifies the traffic source (e.g., google, facebook, newsletter).
- utm_medium — Identifies the marketing medium (e.g., cpc, social, email, banner).
- utm_campaign — Names the specific campaign (e.g., spring_sale, product_launch).
- utm_term — Tracks paid search keywords (optional, for PPC campaigns).
- utm_content — Differentiates similar content or links (optional, for A/B testing).
Best Practices
Use lowercase for all UTM values to avoid data fragmentation in analytics. Create a naming convention and document it so your team stays consistent. Avoid using UTM parameters on internal links — they'll overwrite the original traffic source data.
How to Use
Enter your landing page URL, fill in the UTM parameters (use the quick presets to get started), and copy the generated URL. Share this tagged URL in your marketing campaigns to track performance in Google Analytics.
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Generate meta tags with the Meta Tag Generator, create QR codes for your UTM URLs with the QR Code Generator, or check your content SEO with the Keyword Density Checker.